All posts in "Business"
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Zoho ONE REVIEW: The Next Big Thing For Small Business

By Jason Freely / last month

I was just about 10 feet behind them as we headed toward the meet and greet event being held outside.  The next thing I knew, the executive team of Zoho; Sridhar Vembu, Vijay Sundaram, Raju Vegesna and a few others were holding the door for me and dozens of other analysts and media folks who […]

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The crazy lengths companies will go to hire and retain high-level women

By Jason Freely / last month

Companies that have both men and women in high-level positions see improvements in productivity, innovation, safety, and profitability. Yet the number of women with jobs at the top is still decreasing. You know why you would not want one of those jobs: 80-hour weeks, monthly travel, other people raising your children. But I wonder if […]

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Business plans are not worth the paper they’re written on

By Jason Freely / last month

Before you write that plan, why not try a pop-up of your business idea? Even in your own front yard you can learn more than you will staring at a computer screen. Photo courtesy of Shawn’s Kettle Corn, Webster City, Iowa.  by Deb Brown At least, the old way of doing them Writing a business […]

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Three Ways to Implement an Effective Omni-Channel Marketing Experience

By Jason Freely / last month

Editor’s Note: You may (or may not) have heard the phrase “Omni-Channel experience” and wondered what new marketing strategy is that?  It’s not really a marketing strategy.  An omni-channel experience basically acknowledges the fact that your customers engage with your brand with a variety of channels; print, mobile, website, and yes, even face-to-face.  All of […]

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Kobe Bryant confessed to rape. That’s part of his story.

By Jason Freely / a couple of months ago

As we sat down to dinner last night, my son said, “Look. Kobe died.” I looked at the phone screen. My first thought was: he was so young and oh my gosh his daughter. My next thought was: the rape. I have never stopped thinking about the night Kobe raped a 19-year-old woman while she […]

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12 Wireless Chargers and Tools That Increase Productivity

By Jason Freely / a couple of months ago

What do wireless chargers and tech gadgets have to do with marketing?  More than you think. Marketing isn’t just about strategies and tactics. It’s about creating an overall package or offer that makes you and your business attractive to your ideal customer. In fact, weak tech can cause glitches that make you appear unprofessional. I […]

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How to Create Winning Audience Personas Now

By Jason Freely / a couple of months ago

90% of companies who use buyer personas claim they have a clearer understanding of their customers. Here’s how to make smarter marketing decisions by learning more about your customer. What are buyer personas? Buyer personas are fictional representations of your ideal client based on market research and real data about your existing customers. When creating […]

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The Stop Doing List for Communities

By Jason Freely / a couple of months ago

By Paula Jensen Have you ever experienced a time when you could envision what needs to happen but had no idea what to stop doing in order to reach the point of success? Here is a simple example: This year at Santa Day in my community someone asked, “Why do we give away turkeys to […]

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Can you get a career back after your kids grow up?

By Jason Freely / a couple of months ago

I coach lots of parents who look at scaling back work and worry about what they’ll do when their kids grow up. If you are one of those people, you are about to save the $350 coaching fee. What you want to do for work when your kids are young is not what you want […]

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How To Deliver An Omni Channel Customer Experience

By Jason Freely / a couple of months ago

What is an omni channel experience? An omni channel experience is a multi-channel marketing approach that offers customers a consistent experience across various platforms. For example, a customer could shop in your physical store, on your mobile app, or on your website and she would encounter the same branding, service, and products across all of […]

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