All posts in "Business"
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Huge vacant buildings: grants to renovate?

By Jason Freely / a couple of weeks ago

Big old factory buildings can be intimidating to revitalize. Should you start with grants? Make a presentation to the economic development leaders? The Idea Friendly Method can help. Photo by Deb Brown   The empty factory building A reader wrote in to ask about converting and dividing up a huge old building. Because my answer […]

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3 Reasons Why Custom Matchboxes are Perfect for Marketing

By Jason Freely / a couple of weeks ago

As a company, you’re always looking for the “best ways” to market your business. There are thousands of books, courses, and interviews with the best of the best sharing their chosen path to success. In a way, it’s a double-edged sword—there are so many ideas, which is wonderful! But there are also so many ideas […]

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Best Calligraphy Fonts for Blogging

By Jason Freely / a couple of weeks ago

Calligraphy fonts, that are all the rage now. And, if you’re a blogger, it’s time to see if any of these fonts an add a bit of zig to your zag. What are Calligraphy Fonts? Handwritten fonts add a touch of elegance to any design project, not to mention they are also great for expressing […]

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Does Email Marketing Increase Sales?

By Jason Freely / a couple of weeks ago

Email marketing will increase sales if you are using email in a way that supports your overall marketing strategy. Email is NOT a Strategy — It’s a Tactic That Supports Your Strategy   If you really want a breakthrough around using email marketing to increase sales — stop thinking about email marketing as a strategy. […]

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What is Competitive Advantage

By Jason Freely / a couple of weeks ago

A competitive advantage has three pre-requisites – otherwise it doesn’t count. Must be objective. This means that it’s a statement of fact; 3 locations, open 24 hours, etc. If you think about it, it’s kind of like a “feature” of your business. Must be quantitative. Specify how much, how many of anything you’ve got as […]

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Does Your Business Need a Website a Blog or Both

By Jason Freely / 3 weeks ago

What suits your needs better, a website, or a blog? Both are important marketing tools that can attract and retain customers. But to decide which one is right for your company; you need to understand each platform and have a clear idea of how you want your business to develop. Blog vs Website: Use This […]

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Your Mess is Your Message: Building a Brand Story

By Jason Freely / 3 weeks ago

Want to know a secret about building a brand story? The best brand stories come from a place of vulnerability. Great brand stories come from overcoming obstacles and failures. After all, we want to see ourselves in a brand. As human beings, we crave connection. And connections come from shared experiences. For too long, we’ve […]

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How to Attract Ideal Clients to Your Business

By Jason Freely / 3 weeks ago

Let me take you through a typical prototype journey that your ideal client goes through. Imagine you are planning a destination wedding for yourself in Hawaii. You have made up your mind about everything from the perfect designer gown, menu, the music, and you want to find the photographer who will perfectly capture on your […]

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