All posts in "Business"
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How to Map Out Your Marketing Process

By Jason Freely / last month

How many times have you heard “To get more customers, you have to map out your marketing process”, or how about “Automate your marketing process”? Everyone just assumes that you know what a marketing process is and that automating it should be a breeze with the right tool.  UGH! This is the equivalent of saying, […]

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For easier social media marketing, fill in the blank

By Jason Freely / last month

Leslie McLellan and Sheila Scarborough of Tourism Currents presenting at Main Street Now 2019 conference. Photo by Becky McCray. Sheila Scarborough and Leslie McLellan of Tourism Currents laid out a simple starting point for all your social media efforts. Good news: it’s as easy as filling in the blank. Fill in the Blank (Our company) […]

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Marketing Strategy Templates to Make Marketing Easy

By Jason Freely / last month

Have you chosen a single marketing strategy and supporting tactics for your small business? I’m always telling people to do LESS marketing so they can make MORE money. That seems odd and counter-intuitive doesn’t it? But, if you want to gain a competitive advantage,  attract more leads and simplify your day-to-day marketing efforts to reach […]

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How to be a team player while Gen Z saves the planet

By Jason Freely / last month

I am with my son at Northeastern University Law School for a day of panels about socialist initiatives. My son told me no writing blog posts in the back of the room. “Can you please just fit in today?” Fit in? Does he notice that he’s the only high schooler here? I don’t tell him […]

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Culture is the intersection of people and place

By Jason Freely / last month

The culture of Alva, Oklahoma, comes from the people who live here influenced by the characteristics of this place. Photo by Becky McCray   Lots of small towns have a good handle on the importance of the arts. Some have arts councils and arts festivals, and most are starting to better value rural artists. What […]

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3 Best Tools for Automatic Audio Transcription You Need to Use

By Jason Freely / last month

In the past, audio transcription was difficult to come by. You had to pay someone to listen in and do the speech-to-text for you. However, thanks to apps and software today, audio-to-text and speech-to-text has never been easier. Audio transcription no longer has to cost you an arm and a leg. Whether you need simple audio transcription […]

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Worst parenting book of the year: Esther Wojcicki’s homage to narcissism

By Jason Freely / last month

Esther Wojcicki wrote her book, How to Raise Successful People, so she could take credit for her daughters’ success: “I raised two CEOs and a doctor. These are my secrets to parenting successful children.” Here are Esther’s five stunningly obvious secrets: trust, respect, independence, collaboration, and kindness. This book is a case study for how […]

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Using events to promote service and industry businesses

By Jason Freely / last month

Most chamber events skip over the non-retail businesses. How can foundries, insurance agents and other non-retail businesses promote themselves through events? Photo provided by Deb Brown. Events that showcase your non-retail small business  You want people to learn about your business. Events sometimes help with that. You’re just not sure how to create an event […]

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How Do Google Fonts Work?

By Jason Freely / last month

Bet you haven’t really thought much about what font to use for your website. Most people will default to something generic.  Almost like defaulting to that old comfortable pair of shoes.   But choosing the wrong font for your website design is like wearing sandals in a snow storm.  It isn’t functional and it can […]

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And now, I teach you all my tricks for dealing with Aspergers

By Jason Freely / last month

This picture is of my journal from third grade. I’ve been keeping a journal since before I could write. Sometimes I’ll open a volume randomly and find something notable and send it to my brother. The circled text says, “Most kids have to brush their teeth, but we don’t.” I didn’t realize everyone was brushing […]

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