All posts in "Business"
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12 Wireless Chargers and Tools That Increase Productivity

By Jason Freely / a couple of days ago

What do wireless chargers and tech gadgets have to do with marketing?  More than you think. Marketing isn’t just about strategies and tactics. It’s about creating an overall package or offer that makes you and your business attractive to your ideal customer. In fact, weak tech can cause glitches that make you appear unprofessional. I […]

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How to Create Winning Audience Personas Now

By Jason Freely / 5 days ago

90% of companies who use buyer personas claim they have a clearer understanding of their customers. Here’s how to make smarter marketing decisions by learning more about your customer. What are buyer personas? Buyer personas are fictional representations of your ideal client based on market research and real data about your existing customers. When creating […]

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The Stop Doing List for Communities

By Jason Freely / 6 days ago

By Paula Jensen Have you ever experienced a time when you could envision what needs to happen but had no idea what to stop doing in order to reach the point of success? Here is a simple example: This year at Santa Day in my community someone asked, “Why do we give away turkeys to […]

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Can you get a career back after your kids grow up?

By Jason Freely / last week

I coach lots of parents who look at scaling back work and worry about what they’ll do when their kids grow up. If you are one of those people, you are about to save the $350 coaching fee. What you want to do for work when your kids are young is not what you want […]

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How To Deliver An Omni Channel Customer Experience

By Jason Freely / last week

What is an omni channel experience? An omni channel experience is a multi-channel marketing approach that offers customers a consistent experience across various platforms. For example, a customer could shop in your physical store, on your mobile app, or on your website and she would encounter the same branding, service, and products across all of […]

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How to get the city to suspend the rules for you

By Jason Freely / a couple of weeks ago

How one town got the city council to change the rules and enabled a great new event to bloom. Photo via Deb Brown.   By Deb Brown When I was Chamber of Commerce Director in Webster City, Iowa, one of our big events was Junquefest, a three day event where vendors come to town and […]

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Boys in crisis: the decay of masculinity and how to renew it

By Jason Freely / a couple of weeks ago

Feminism provided girls with a whole new language to express the myriad problems-that-have-no-name, but there have been no credible equivalents for boys. In fact, the definition of masculinity seems to be contracting, according to Peggy Orenstein. When asked what traits society values most in boys, only 2% of male respondents in PerryUndem researchers asked men what traits […]

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Why the final blow to feminism will be autism

By Jason Freely / 3 weeks ago

Feminism celebrates women who choose paths typical to men over women who choose paths typical to women.  The problem with this approach is that in the last ten years researchers have found that women who think like men are not neurotypical women; these women have Aspergers.  Normal girls are not great at math. We have […]

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Wishing vs. Hoping your town will improve

By Jason Freely / 4 weeks ago

Is there a distinction between wishing and hoping? Wishing is feeling or expressing a strong desire for something that is not easily attainable. It’s like wishing to win the lottery but you don’t buy a ticket. Hoping is to look forward with desire and reasonable confidence that something can happen. You can hope that you win the […]

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