All posts in "Business"
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What it’s like to be a single parent who has coronavirus.

By Jason Freely / a day ago

I knew something was wrong the day my son lay in bed in an emergency room waiting for his MRI to come back. A nurse entered his room and said, “Has your son been outside the country recently?” I did a double-take. “It’s pretty late to be asking that, isn’t it?” “Ma’am, yes or no?” […]

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Creating Business Cards that People Won’t Throw Away!

By Jason Freely / 6 days ago

Your business cards are the statement piece of your marketing materials that people can physically hold onto. As the only tangible offering of your services, you want a business card that promotes who you are and adds value to your branding in an effective way. However, for your business card design to be most effective, it […]

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The best things you can do for local businesses in light of COVID-19

By Jason Freely / 7 days ago

Social distancing is making shopping tricky, where in-person shopping is still allowed. Photo (CC) by Guido van Nispen   Monica Bailey of Rock Port, Missouri, sent in this question that I think you can relate to: Thank you ladies, as always, for supporting small towns! My question is super generic but it is giving me sleepless […]

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How to Manage Online Reviews

By Jason Freely / last week

Who has heard somebody say this before?  “I’m going to write them a bad Yelp review.”  Just me? I didn’t think so.  Table of Contents Why You Have to Manage Online Reviews A single bad online review can tank your business. So much of business and marketing has moved to the virtual world today. And you, as […]

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Is Billboard Advertising Effective?

By Jason Freely / last week

If you’re a business owner and you’ve ever commuted into work, you’ve probably thought about billboard advertising at some point. How effective is it? Who does it really work for? And would outdoor advertising be a good option to drive foot traffic to your business? Of course, we live in a new age of digital branding and […]

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13 Book Launch Ideas & Resources For Expert Authors

By Jason Freely / last week

These book launch ideas are ideal for subject matter experts, thought leaders and influencers who want to make money from their writing. While this isn’t a full book launch plan, it will give you enough creative ideas to lay out a path to having your book become a powerful component of your marketing strategy. What […]

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Coronavirus Crisis : Emails to Customers With Templates

By Jason Freely / last week

Have you already sent out one of those lame customer crisis emails? Telling customers how much you care about them Showing customers what you’re doing in your company to take care of your employees And then offering some vaguery about what they are supposed to do in the meantime? And are you sitting there wondering […]

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Your Coronavirus Crisis Marketing Strategy

By Jason Freely / a couple of weeks ago

When a crisis hits, your business has to be a casualty. What you need is a crisis management plan and checklist. This crisis marketing strategy will help you and your team members develop a basic crisis communications plan and a few key messages that you can use with your customers. I like to say that […]

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Schools are closed. Kids are home. What’s the long-term impact of that?

By Jason Freely / a couple of weeks ago

Sometime in February, it was clear that the US was headed toward crisis, and every day we don’t take major action would make the crisis geometrically worse. Suburban schools closed first. The last school districts to close were cities because even though school is closed for classes, it will remain open for kids to get […]

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I thought coronavirus would be more fun

By Jason Freely / a couple of weeks ago

I had this idea that coronavirus would be heaven for me because I’ve been working from home with my kids circling all day long for ten years. This should be my time to shine. I was looking forward to when schools closed down. I wanted all the parents to ask each other: How are you […]

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