By the lovely Brooke Barker, who wrote the beautiful book Let’s Be Weird Together (Books…
Technology can be something that small businesses can utilize for their benefit. Sometimes using technology can work out cheaper than building an infrastructure to use in-house. It might also make your business more streamlined, flexible and efficient, giving it the chance to grow. If something like using cloud services can have all these benefits, then it is something that you should find more details about. Here are the benefits that using technology can have for your business:
Great for marketing
A lot of marketing can now be done online. Creating an excellent quality website that is easy to use and encourages people to stay is one way that technology can help your business. There is also the use of social media.
Social media is a great way to market your business. You can interact with customers, and see their reactions to your posts in real-time. It turns what would have been a one-way conversation, into a two-way conversation and allows you to build a relationship with your customers like never before. Social media platforms are mostly free to use, but you can opt to put out sponsored posts to your target audience for a small fee.
The most important thing about online marketing is that you need to make sure that your brand is consistent on every platform. That way, you don’t confuse your customers and give them mixed messages.
In the past, all work had to be completed at your place of work. Now there are more opportunities for people to work from home. This is possible because of technology like the cloud. It can allow you to access work files from anywhere, so if you need to work from home or a business conference, then it is entirely possible.
Not only will you be able to access documents, but you will also be able to communicate with your colleagues and still collaborate on projects easily.
Technology can be a great tool for working out how to encourage productivity in your employees. There is software that can show how much time is spent on certain areas at work. It is great for keeping people accountable for their work and ensuring that they stay on task.
Having documents digitised also saves time because you don’t have to spend ages looking through filing cabinets to find what you need. Instead, you will be able to find it on your computer in your digital filing system.
There are also pieces of software that can help you to set out tasks and goals for your employees so that they know what they are aiming for.
Technology is a great way to train your staff without having to wait for a conference or training day to send them too. You can do online business training or learn new things from web conferences. It may also give employees the chance to work together when they are learning new things, and the ability to revisit the information for a reminder whenever they need to.